Caring for and Washing your Vinyl-Wrapped Vehicle

If you’ve made the investment in a vinyl wrap — you’ll want it to last as long as possible. A vinyl wrap has the potential to last for over 5 years when care is taken when washing, and sun exposure is reduced.

A wrapped vehicle doesn’t require much extra work to maintain, but there are a couple things to be aware of.

Try to Limit Excess Sun Exposure when possible

While the point of a wrap is to get it seen out on the road, if you can limit the hours that it gets exposure from the hot midday sun then it will last longer and resist fading. While hard to avoid, this is probably the biggest factor in how many years you will get out of the wrap.

It’s also better to keep the vehicle garaged when not in use if possible.

cars in shade

Regular washing for Vinyl Wrapped Vehicles

It is okay to use your regular car wash detergent and plain soap and water to clean off dirt and grime. You should be especially careful when using any kind of pressure washing spray wand and always hold back the wand at least 18 inches from the surface at a 90° angle — getting too close with a spray wand can peel vinyl away from seams. Always make sure whoever washes the vehicle is aware of this, as damage takes only seconds.

car wash wand vinyl wrap

If the vehicle is not washed for a long period and dirt is allowed to cake on, it can result in surface wear from light abrasions, especially on a work vehicle. This can make colors look muddled in appearance or appear white. Wet the vehicle down thoroughly for 5-10 minutes first to let embedded dirt loosen from the vinyl, then use only soft brushes or sponges with light pressure. Automated car washes may wear out the vinyl faster and are unpredictable – so we usually tell people to avoid them.

hand wash car vinyl

Avoid Waxes and Petroleum Products

Vinyl wrap material is especially sensitive to petroleum products and can result in fading, discoloration or worse. It is important to immediately wipe away any gasoline or oil that might get spilled, and rinse with water.

This also goes for Waxes, Bug & Sap Remover or Tar Remover. If something needs to be removed and regular soap & water won’t do the job, rubbing alcohol is usually your best bet — to gently buff away the contaminant from the vinyl. A common mixture is 2 parts ISO Alcohol to 1 part water. Always spot test a product or cleaning method you are trying on an inconspicuous area first, and do not rub too hard.

Window Films and Scraping Ice

If you live in a cold climate and your windows regularly need scraped in the winter, you may want to reconsider translucent window films. Not much of an issue here in Texas, but be aware of it anyways. The surface of this kind of vinyl has many tiny perforations so you can see through it from inside the vehicle, and it doesn’t hold up to hard scraping to remove ice and frost. You may want to keep your vehicle covered overnight to limit the formation of ice on the windows, or allow for the heater in the vehicle to defrost the windows.

scrape ice

When to remove the vinyl

If your vinyl severely discolors or turns brown, it might be a sign of exposure to acid rain due to pollution that can happen in certain parts of the world. If this browning occurs it can signal that the vinyl needs to be removed before damages to the underlying paint are seen.

The Benefits of using Vehicle Wraps for your Company Advertising

Having your company vehicles wrapped in your custom logo and identity is an excellent way to build your business every day. It’s like a moving billboard sign that makes you instantly recognizable and displays your contact information to prospective buyers. This can become a new source of leads for your business and help you stand out from your competitors.

Transform your Vehicles into a Powerful Marketing Tool!

One Time Cost – Years of Value

This is probably the biggest benefit for vehicle advertising compared to any other method. It’s hard to think of another advertising method that doesn’t require periodic spending to “re-up” your advertising budget or pay a monthly fee. Printing and distribution of promotional flyers, renting a billboard for a month, or getting an Advertisement run in a publication all cost money. With the one-time spending on a vehicle wrap, you can get over 5+ years of advertising without ever having to pay more money.

Get Thousands of Looks

Without boring you with too many numbers, many reports say that the number of impressions per year for a vehicle in a large urban area runs into the millions. When compared to other advertising methods, that is far and away the highest visibility per dollar spent of almost any other advertising. Your brand gets seen whether the truck is moving or not, and you are getting seen by commuters out on the road — people with jobs who make buying decisions every day.

Advertise With Less Competition

Vehicle advertising is one method that usually gets seen by itself, and not in the sea of competition. When someone does a web search or opens the phone book, they will find you — but unfortunately also find your competitors alongside you. From this point their decision on who to call is based on whom they recognize, not necessarily who’s best. People tend to choose those companies who they are a little familiar with, even if they can’t remember exactly where they saw you before.

Keep Your Drivers More Accountable

Your drivers will know that your company’s professional image is on the line and will speed less, be more courteous on the road and generally operate your vehicle in a safer manner. Your drivers can also act more like sales staff when people ask them about the graphics on the truck!

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